This commemorative month acts as a gauge of the political moment, so what steps can we take to refresh it?

This is Black History Month in the United Kingdom, and it appears it’s time for a re-evaluation. Throughout its history, an observance that began as a festivity and recollection of the past, cultural identity and bonds between Black populations worldwide, has taken on a corporate feel, expanding to include gatherings where Black people are compensated to talk to predominantly white listeners about hidden biases and “allyship”. The 2020s Black Lives Matter protests generated a rise in the industry of displaying cultural sensitivity. But even that moment has passed. The surge has reached its height, producing a diluted aftermath of what increasing understanding is for.

The Background of Black History Observance

First commemorated in the America and its northern neighbor, Black History Month was established in 1962 as an observance of African American heritage by African American historian Carter G. Woodson with a week of remembrance and recognition in the middle of February. Black History Month grew out of this initiative and was formally inaugurated in 1970. Currently it is marked not only in the United States and Canada in February, but also in autumn in the UK, Deutschland, Éire and the Netherlands.

The month has developed since those days, focusing less on the accounts of transatlantic enslavement and civil rights battles, and more on notable African descendants in government, the arts, and social movements, and widely honoring the input Black people have made to influence the nation. It is in schools where Black History Month is most frequently marked, with talks and cultural events. But the method the observance is observed is a manifestation of the contemporary political context. How it develops is a good lesson in how assimilation leads to dismantling: the transformation of Black History Month has impeded the objective of it, which is to confront embedded and established prejudice.


A Troubling Time

Hardly anything shows how important it is to rethink Black History Month more than the particular moment in which it falls this year. In the United Kingdom, a revitalized conservative movement in the guise of the Reform organization is leading the polls. In the warmer months we observed the biggest extreme right demonstration in the history of Britain. Kemi Badenoch, the African descendant in charge of the Conservative party, is a firm opponent of Black Lives Matter, and we are in a situation where a member of parliament feels empowered to declare that the absence of Caucasian individuals in parts of a city is a cause for alarm. Simultaneously, ultra-nationalist movements are surging in the EU as a whole.

In the America, a colossal assault against diversity initiatives and positive discrimination has been carried, repeatedly with positive outcomes, to the supreme judicial bodies of the country. A drive to remove the history of people of color and narrative from the records is in progress. One of the former president's initial presidential directives targeted the institution dedicated to Black heritage, and the Smithsonian Institution, accusing them of a “concerted and widespread effort to rewrite our Nation’s history” by portraying America “as fundamentally prejudiced”.

In this context, the celebration represents how little it can be impactful if it is limited to either dutiful corporate observances, or depoliticized celebrations of contributions in the past, rather than challenging the conditions of the contemporary world. It also shows how its limited duration means that it is separated from the wider consistent effort that is required. A university professor, a professor at a learning establishment, expressed it perfectly when she voiced worries about the short-term symbolic gestures of the month. “The difficulty with taking a tokenistic approach”, she commented, “is that it frequently results in that Black History Month turns into a brief show rather than a catalyst for change.”


Rethinking, But Not Jettisoning

Figuring out how to alter, change and broaden actions for racial equality and recognition in such moments of dejection and worry is a treacherous thing. There is a urge to just eliminate things like Black History Month completely, assuming they are inadequate for current needs, or are relics of an time that has been ineffective.

Yet, in spite of all this, Black History Month, and in fact the complete comprehensive structure and legacy of activism for racial justice – grassroots Black Lives Matter organisations, inclusion and equity efforts, and yes, even those talks to businesses – represent an framework that a significant effort has gone into. It is there not merely to decline as the politics moves on (and in fact, declines), but to be a dynamic entity.

So what would a contemporary active Black History Month appear as? Well, first, it would be not just one concentrated month: something that is dispersed throughout the annual calendar (as certain organizations are already starting to implement), parts of its content (particularly around historic Black characters) included in school curriculums. It would also be a era that does not avoid politics, and leaves space for individuals, particularly the younger generation, to air their fears and experiences. What value has mere awareness of the bygone era when it fails to address the present reality of extreme conservative demonstrations in the urban areas? Establishments who observe it should not be pacified with the non-confrontational words of implicit prejudice and awareness of “microaggressions”, but faced with the threats that face all if fight against prejudice is not taken seriously. Briefly stated, Black History Month should be made up-to-date, pressing, and responsive. It could be that an complete renaming is necessary – Black History is Now Month.

Sophia Evans
Sophia Evans

Digital strategist with over a decade of experience in helping brands scale through innovative marketing techniques.

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