Must A Wannabe Content Creator Pal Cease Using People for Material?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

A close companion of 10 years, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it strains our friendship.

Being highly outgoing, she feels the need to document everything constantly. When we eat out, her motto is, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She creates vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while dining, or simply tagging along. Later, I appear on her Instagram afterwards, and it comes like a surprise: I’ll have no makeup on, making a strange expression or be captured mid-bite. It’s uncomfortable.

Marielle also expects me to record her at inopportune moments. Sometimes I'm in conversation to someone else, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she brushed it off. She’s taken me to several industry functions, which was nice, but that doesn’t make up for all the energy I invest helping her make content.

I appreciate that Marielle has helped me with my design career, but I don’t want our connection to become just a ledger of favours. I don’t feel she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I love spending time with her, but I also want to enjoy it without being recorded, altered, or shared for an audience. I’m not a accessory for her online persona.

The Defence: Marielle

I want Beth to see that the content we make together can get us an opportunity.

I am passionate about shooting content. It’s not just a pastime; it's integral to who I am. Creating videos and sharing my life online enables me to express myself and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I look up to people on social platforms who pull off that aesthetic of informal, self-made content creation.

Content creation is my version of living actively: noticing the nuances, sharing them with an viewership that appreciates the craft behind it. It's never my aim to make my friend uncomfortable. Bringing her to industry events was my method of sharing opportunities, providing her a opportunity to experience exclusive moments that could help her career in design too. That isn't blackmail, it's simply being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I want her to see the benefits the content we make together can get us: a foot in the door. I understand not everyone enjoys being on camera, but often spontaneity is what makes content authentic. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my private filmmaker, but companions support one another in minor capacities. I thought filming a short video now and then would be enjoyable for her. Innovation thrives in partnership, and having Beth around makes endeavors energetic and enjoyable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But filming together occasionally is part of how I record our time together.

I cherish Beth’s friendship deeply and want to avoid making videos to come between us. I am ready to compromise: like asking before recording, and avoiding shots that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a replacement for real connection: it’s just part of how I live my life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and Beth when they are socializing?

There’s nothing more excruciating than having a companion film you. I understand that it's her job, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to collaborate with. Given the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance every time, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is content. She needs to honor her friend's personal space.
Another reader, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everybody. It’s nice she has helped her friend professionally, but she must to listen to what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the priority in your friendship. Foster some authentic memories, where genuine feelings are preserved, not online archives. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor authentic when they're together – she's on the job. Each appears unsure as to where the line is. The answer is not found in trying to alter one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their bond?

Sophia Evans
Sophia Evans

Digital strategist with over a decade of experience in helping brands scale through innovative marketing techniques.

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